Notes
Log entries
Field notes from this site's live marketing lab: what gets measured, what gets tested.
· 5 min read
Navigating the SEO galaxy: a star chart for beginners
A plain-language guide to how search engines discover, index and rank pages, told through the metaphor of space navigation.
· 5 min read
GA4 events: your flight instruments
How to think about GA4 events, parameters and conversions using the logic of a spacecraft cockpit, and how to wire them through Google Tag Manager.
· 4 min read
Paid search is rocket fuel: burn it on purpose
A practical look at Google Ads as a propulsion system: budget, keywords, landing pages and measuring cost per conversion.